Concept Project

Luméa
Skin

Glow & Hydration Campaign

A fictional skincare campaign created to demonstrate product marketing, graphic design, promotional content, and social media campaign direction.

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Industry Beauty & Skincare

Campaign Glow & Hydration

Project Type Portfolio Concept

01 — THE BRAND

Clean skincare with a confident visual identity.

Luméa Skin is a fictional skincare brand focused on simple, everyday hydration and healthy-looking skin.

The visual identity was designed to feel clean, feminine, premium, and approachable while keeping the products as the main focus.

“Glow starts with hydration.”

LUMÉA SKIN

Pure Skin. Real Confidence.

02 — MARKETING GOAL

Turn product features into content customers notice.

Build Product Awareness Introduce the hydration-focused product line through attractive promotional visuals.

Highlight Benefits Communicate product benefits in a simple, easy-to-understand format.

Promote the Product Duo Use a limited-time promotional offer to encourage purchase interest.

Create Social Content Adapt the campaign into engaging Facebook and Instagram content.

Content Strategy

Product awareness
Product education
Benefits-focused content
Promotional content
Lifestyle storytelling
Social media engagement

03 — CAMPAIGN DESIGNS

One campaign. Five marketing visuals.

Each design was created to serve a different purpose within the product marketing campaign.

01 — Hero Product Ad

Glow Starts With Hydration

A high-impact product introduction designed to immediately communicate the campaign message.

02 — Benefits Graphic

3 Reasons Your Skin Will Love It

Educational content that breaks down the product benefits into easy-to-read points.

03 — Promotional Graphic

Glow Duo — Save 20%

A promotional visual designed to create urgency and encourage customers to shop.

04 — Product Showcase

The Perfect Skin Pair

A clean product-focused composition highlighting the serum and moisturizer together.

05 — Social Media Post

Your 5-Minute Glow Routine

Lifestyle-oriented content designed for Facebook and Instagram audiences.

04 — VISUAL DIRECTION

Soft, premium and product-focused.

The campaign uses warm neutrals, soft blush tones, elegant typography, natural textures, and generous whitespace to create a premium skincare aesthetic.

Cream Blush Gold Minimal Feminine Natural

Design Principle

Keep the product visible, make the message easy to understand, and create enough visual emotion to make the audience stop scrolling.

05 — MY ROLE

From product idea to campaign visuals.

I approached this project from both a design and marketing perspective, creating visuals that are not only attractive but also support the product's promotional goals.

Product Marketing Graphic Design Promotional Content Social Media Design Campaign Direction Content Strategy

What this demonstrates

This concept demonstrates my ability to take a product and develop a cohesive visual campaign across promotional, educational, and social media content.

Have a product to promote?

I can help turn your products into attractive, consistent, and marketing-focused content for your social media and online store.

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